When men ask us what to do about dry hair, you know what we tell them? Nourish it! This hydrating, special wheat protein and glycerin formula is just the thing. It’s specially designed to leave your hair moisturized, manageable, shiny, and smelling of subtle lemongrass and bergamot. Your hair might go into the shower dry, but it’s going to come out very, very grateful.

For dry or damaged hair.

Use as often as needed. Follow with Ultimate Comfort Hydrating Conditioner.

This is the updated version of the long absent Frequent Use shampoo.